Our Brand Story

Not Today Tuesday is an illustration brand that was established by me, Holly Hudson-Smith.

Founded in 2023, Not Today Tuesday was born from my love for bold colours, timeless design and whimsical characters. My goal is to create quality designs and products that brighten the everyday and moments that matter.

Whilst I run a small business, I have big ambitions. I may have started with greeting cards and art prints, but I’m expanding into art licensing, stationery products, and homeware goods.

Not Today Tuesday is currently stocked on Etsy, Thortful and in several retailers across Europe.