Brand Story
Not Today Tuesday is an illustration brand that was established by me, Holly Hudson-Smith.
Founded in 2024, Not Today Tuesday was born from my love for bold colours, timeless design and whimsical characters. My goal is to create quality designs and products that brighten the everyday and moments that matter.
Whilst I run a small business, I have big ambitions. Not Today Tuesday started with greeting cards and pattern design, and has grown into licensing and retail partnerships.
In 2025 our goal is to evolve our product line into stationery and homeware products and expand our retail presence.
Not Today Tuesday is currently stocked in several retail stores across Europe.
My Story
My love for illustration started from an early age. My earliest memories involve drawing and painting at every opportunity. Designing Christmas cards, doodling in journals, decorating my school text books - illustration has always been my happy place.
Finishing up my formal education, I spent over ten years in a large corporate organisation. For too long I prioritised what I thought was the right career path over what made me happy.
In 2024 I left my career on a whim, and with that came the opportunity for me to go back to what I love. Illustration.
I’ve learnt so much in such a short time and when I have those moments of doubt, I remember the phrase my daughter says when trying something new. ‘Not Today Tuesday’.
