Brand Story
Not Today Tuesday is an illustration brand that was established by me, Holly Hudson-Smith.
Founded in 2023, Not Today Tuesday was born from my love for bold colours, timeless design and whimsical characters. My goal is to create quality designs and products that brighten the everyday and moments that matter.
Whilst I run a small business, I have big ambitions. I may have started with greeting cards and art prints, but I’m expanding into art licensing, stationery products, and homeware goods.
Not Today Tuesday is currently stocked on Etsy, Thortful and in several retailers across Europe.
My Story
My love for illustration started from an early age. My earliest memories involve drawing and painting at every opportunity. Designing Christmas cards, doodling in journals, decorating my school text books - illustration has always been my happy place.
Finishing up my formal education, I spent over ten years in a large corporate organisation. For too long I prioritised what I thought was the right career path over what made me happy.
In 2023 I left my career on a whim, and with that came the opportunity for me to go back to what I love. Illustration.
I’ve learnt so much in such a short time and when I have those moments of doubt, I remember the phrase my daughter says when trying something new. ‘Not Today Tuesday’.
